According to certain trade pundits, this is simply a publicity gimmick as earlier '3 idiots' was also claimed to have pocketed Rs 36 crores from SONY TV. But this later on proved to be a fake rumor and a publicity stunt as SONY head claimed that he just fetched the movie for Rs 15 crores.
In the same way, SRK sources might be using this as a promotional stunt and so are trumpeting that the movie which is a 100 crores project is sold for Rs 40 cr. factually speaking RA ONE is expected to match the international film style and so is exuberantly priced in the making.
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Posted By $hri to NEW CINE BUZZ at 3/22/2011 09:17:00 AM